The Age of Surveillance Capitalism – Book review, how to survive it

What is ‘surveillance capitalism’? Your future behaviour is the product Shoshana Zuboff’s book is essential reading for anyone who has a smartphone or uses the internet. So, pretty much everyone should read this. When the product is free, then you are the product. This truism is taken to a new level by surveillance capitalism. Now,… Continue reading The Age of Surveillance Capitalism – Book review, how to survive it

SEO marketing – How to rank on Google

SEO marketing is about getting a high search ranking on Google as a key way to drive new business, which can be digital or traditional. SEO means Search Engine Optimization: You optimize your website so that the Google search engine/algorithm knows what it’s about and who it’s relevant for. Algorithm is a fancy name for… Continue reading SEO marketing – How to rank on Google