Screengrab from NORAD Santa Tracker Santa Tracker is genius PR NORAD’s Santa Tracker is bug news worldwide every December. Here’s why: It’s genius content marketing that solves a few very tricky problems. How do you make a vast, expensive piece of US military infrastructure relevant to the population of the entire world, while projecting American…… Continue reading Why the Trumps love NORAD’s Santa Tracker: Genius content marketing
You hear it. The noise Without a big idea in your brand, marketing and advertising, you are wasting time and money, and you are boring your audience. Pretty much all advertising these days is dull, doing nothing for the brand, merely adding to the noise. And the amount of media noise that we are subjected…… Continue reading What’s the Big Idea?
SEO marketing is about getting a high search ranking on Google as a key way to drive new business, which can be digital or traditional. SEO means Search Engine Optimization: You optimize your website so that the Google search engine/algorithm knows what it’s about and who it’s relevant for. Algorithm is a fancy name for…… Continue reading SEO marketing – How to rank on Google