Why the Trumps love NORAD’s Santa Tracker: Genius content marketing

Santa Tracker is genius PR NORAD’s Santa Tracker is bug news worldwide every December. Here’s why: It’s genius content marketing that solves a few very tricky problems. How do you make a vast, expensive piece of US military infrastructure relevant to the population of the entire world, while projecting American values into regional hotspots? And,… Continue reading Why the Trumps love NORAD’s Santa Tracker: Genius content marketing

SEO marketing – How to rank on Google

SEO marketing is about getting a high search ranking on Google as a key way to drive new business, which can be digital or traditional. SEO means Search Engine Optimization: You optimize your website so that the Google search engine/algorithm knows what it’s about and who it’s relevant for. Algorithm is a fancy name for… Continue reading SEO marketing – How to rank on Google